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Did Your Last Promotion Hurt Your BRAND?

We believe that Promotional Marketing, when used correctly, is a valuable tool as part of your overall marketing mix.    When the promotion supports the brand, it is seen as valuable by your audience...

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REI Remains True to It’s Brand!

Just received this today and was blown away.   In the arena of true consumerism, which is Black Friday, one brand has differentiated itself from it’s competition by not being open. Their message is...

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Branding Step by Step – Episode #1- Why Rebrand?

Good question, why rebrand?   Your company has been around for a while, everything seems to be doing well, customers know who you are, what you do and the value you bring to the table. . .  or do they?...

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Branding Step by Step – Episode #2- Before You Begin. . .

In our previous episode, we talked about why to rebrand? Before you undertake a rebranding process, there are many internal decisions that need to be considered. The first thought that should go...

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Branding Step by Step – Episode #3- Finding a Partner

Most companies do not have the resources to rebrand internally and even if they do, it is not always a wise decision.    Rebranding a company is about asking the hard questions and getting the...

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What is your brand doing to engage your internal and external clients?

Westjet is my hero.   They are a brand that realizes that you have choice and creating a unique brand and story links you to them.   Not only as a patron, but as an employee. By focussing on little...

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Branding Step by Step – Episode #4 – Starting the Process

Welcome back to Branding Step by Step.   We left off late last year talking about finding the right partner. Today we are talking about Building a Detailed Blueprint. At the beginning of the process,...

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Branding Step by Step – Episode #5 – Defining and Naming the Brand

Understand the Data. Once you finalize Insight and Discovery the next step is understanding the data.   This is where a branding company earns their money.   It is how well they can interpret the...

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Branding Step by Step – Episode #6 – Creating the Brand Package

Now that you have gone through picking a branding partner, gone through “Insight and Discovery”, developed a brand name and culture, it is now time to create the logo and brand identity. The logo is...

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Advertising that makes you THINK!

We are all bombarded, every day, with more images and noise from advertisers than we are even aware of.   Too many people do not think about how their brand will be perceived long term by the ads that...

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Branding Step by Step – Episode #7 – Getting Ready for the Brand Launch

Ok. . . we are almost there.   We have decided to proceed, figured out what is important to us, found a partner, gone through Insight and Discovery, defined the brand and named it, created the...

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Branding Step by Step – Episode #8- WE ARE REBRANDING – CMYK SOLUTIONS IS NOW...

It is with great pleasure that we introduce you to Your Brand Marketing.    Over the last number of years we realized that the services that we offer and the story that we want to tell was incongruent...

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Brand, Culture and Motivation. . . the keys to your corporate success!

We have been spending a lot of time lately talking to clients about internal motivation strategies.     Our argument is that if your staff do not understand the brand and culture. . .  and don’t...

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Where are we going next?

I had a wonderful trip down nostalgia lane the other day.   Someone send me this wonderful article about: Growing Up In The Golden Age Of Computing – The Commodore 64 Years… and it got me thinking...

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Why Should you Re-Brand?

I am very excited to share this podcast that I recently did with with my friend Kirby Hasseman. It is all about going through the branding process and what you should be looking out for. I hope you...

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Creative Ways to Get Noticed at a Trade Show in a Memoriable Way

Gone are the days where you can show up at a trade show, hand out business cards and hope that business will happen.   Trade shows require a lot of planning, effort and an understanding of what you...

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HRMAX show was a huge success. . . HERE IS WHY!

  We spent last week exhibiting and sponsoring at the HRMAX Show in Vancouver.  Human Resource professionals from across the province descended on the Vancouver Trade and Convention Centre West to...

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Are you passionate about what you do?

Being passionate about what we do in life makes the difference between being average and extraordinary. Find your passion and bring out the passions in others.    The more people can be enabled to...

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Keep Me in the Loop or Lose Me Forever!

Let me start off by saying that I really feel for for profit and not for profit organizations alike in terms of attracting sponsorships and sponsorship dollars.   Dollars are tight and measurement of...

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The World Has Changed. . . Embrace It!

This month, we were featured in an article in PPB Magazine.   The article I wrote was called “The World Has Changed. . .  Embrace It!”. Click on the link and navigate to page 76 to read the full...

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